HispanicS In
Cannes 2024

Join us to represent, elevate, and unite Latinos on this global stage from June 17-21, 2024

Position Hispanics in the Creative Global Agenda

The Latino economy is thriving and deeply intertwined with our community's success. As the fastest-growing minority group in the US, Latinos are reshaping markets, politics, and culture. At this pivotal moment, investing in the Latino community is crucial to unlocking our potential and ensuring a prosperous future for all. Unity and decisive action today are essential.

Increasing Latino representation in Cannes is critical, particularly amid rising AI bias and anti-DE&I narratives. This year, we emphasize embracing new technologies to elevate Latino potential and dismantle stereotypes. Media and all companies must invest in US Latinos, recognizing them as a growing, profitable market.

Take action now to secure opportunities for future generations!

HISPANIC STAR EVENTS

Planning to attend the Cannes Lions Festival this year?
Join Hispanic Star and register for our events below.

Seize the Moment: Unleashing America’s Full Potential Through Diverse Consumers

Join this panel at Cannes Lions to explore US Hispanics' cultural and economic impact, with insights from the Hispanic Sentiment Study.

Monday, June 17, 2024

3:00 PM - 4:00 PM

Hispanic Happy Hour: Celebrating the Latino Way!

Join this celebration at Cannes Lions Festival Terrace to unify and energize Latinos and Allies. The event will focus on intersectionality and empowerment amidst AI bias and anti-DE&I concerns. *Festival Badge Needed to Access the Terrace*

Monday, June 17, 2024

5:30 PM – 7:00 PM

Latino Bytes & Brunch: Decoding the Game-Changing Dynamics of Hispanics in Sports and AI

Join the Latino Bytes & Brunch at Whalar to explore the intersection of sports, AI, and marketing strategies in the Hispanic community, driving impactful campaigns and fostering inclusion.

Tuesday, June 18, 2024

10:30 AM – 12:00 PM

Cannes VIP Hispanic Mixer

Join us at Meta Beach for exclusive networking with special guests, celebrating the vibrant diversity of the Hispanic creative industry.

Tuesday, June 18, 2024

3:00 PM - 4:00 PM

rEquest invitation

Latino Day at Le Rooftop - Networking Lunch & Presentation of Travel and Food New Show: MXN

Discover MXN's mission to explore and promote Latino communities' rich culinary traditions and cultural heritage.

Thursday, June 20, 2024

12:00 PM - 1:00 PM

Latino Day at Le Rooftop - From Inspiration to Action Panel: When Brands Become Publishers

Discover the keys to turning your brand into a daily content hub! Learn from experts about leveraging digital platforms to captivate and retain audiences, establishing your brand as a leading destination for exploration.

Thursday, June 20, 2024

1:00 PM - 1:30 PM