Vice President, ODEI Audience Strategy, AARP
Yvette Peña is a lifelong advocate for ethnic communities. She takes pride in giving back and providing opportunities for others. With 20+ years of experience specializing in multicultural and general audience initiatives, she puts her heart into her work. At AARP, she currently leads the Hispanic/Latino audience strategy and disabilities strategy nationwide and develops relevant programs and information for AARP’s members and prospects with the goal of increasing brand affinity and engagement. Public service has been a priority throughout her stellar career, along with mentoring and championing diversity efforts in the community.