The Hispanic Promise is the first-of-its-kind national corporate pledge to prepare, hire, promote, retain, celebrate, and buy from Hispanics in the workplace. Launched at the World Economic Forum in 2019, and the result of joint efforts of multiple Hispanic organizations, the Hispanic Promise is a non-legally binding sign of intention — a call to action— for business leaders and companies of corporate America to create a more inclusive work environment for Hispanics.

The Hispanic Promise represents an opportunity for those companies already engaged in diversity, equity & inclusion efforts to showcase their commitment to advancing Hispanics as employees, consumers, and community members.

By signing the Hispanic Promise, your company joins the ecosystem of over 300 companies and 30 Hispanic organizations committed to moving the needle for Hispanics.


The Hispanic Promise Framework was developed in consultation with multiple stakeholders (including private sector, nonprofits, and academia) who developed goals, targets, indicators, and resources to provide structured guidance around best practices, benchmarks, and tools to create inclusive environments that support comprehensive Hispanic advancement. Because we know every company is different and is starting from a different point, the new framework provides you with samples of activities and outcomes at 3 levels so that you can select the right starting point and continue to evolve.

The Hispanic Promise Framework starts with the 17 Sustainable Development Goals of the United Nations as the umbrella.

The second tier of the framework refers to the Hispanic Promise BHAG (Big Hairy Audacious Goal): For the workforce representation at all levels to mirror the country’s population by 2030 (based on the BLS statistics).

The framework, clearly describes the 6 pillars and main components of each pillar:

Prepare – Support the future workforce to ensure they are equipped with relevant skills and knowledge that fuels their sustainable long-term success, and are prepared for the future of work.

Hire – Create pipelines of Hispanic talent at all career levels and facilitate the transition from higher education into corporate America.

Promote – Ensure career pathways and advancement opportunities are available and given to Hispanics to grow within companies.

Retain – Provide development support & opportunities for retention at all levels

Celebrate – Elevate the contributions of Hispanics to increase their visibility, recognize their contributions and celebrate their successes year-round.

Buy – Build a sustainable supply chain and embed supplier diversity standards by contracting with Hispanic-owned and operated businesses. Deepen Hispanic societal impact through economic opportunity development and empowerment.


Hispanics in the

Hispanics make up 18 percent of the U.S. population, 12 percent of annual U.S. GDP and $1.7 trillion of annual consumer purchasing power. However, Hispanics are often undervalued, underrepresented and misperceived and it affects how they feel about their place in society and in the workplace.

The Hispanic Sentiment

The first annual Hispanic Sentiment Study was conducted in August 2018 by We Are All Human in order to measure U.S. Hispanic sentiment on the political, business and educational landscapes, as well as on personal values. An alarming 77 percent of respondents were unaware of recent accomplishments achieved by the Hispanic community across the country.

Despite serving as a major source of U.S. labor, 74 percent of U.S. Hispanics feel they cannot be themselves at work.

Research indicates that more than 80 percent of U.S. Hispanics state that if a brand plays a “positive role” in their community they will be more favorable to that brand and more likely to become a customer. This is an opportunity that most companies do not realize.

Hispanic Leadership

We Are All Human has regular regional Hispanic Leadership Summits across the country to gather leaders in a platform for dialogue and change that addresses the lack of unification among the U.S. Hispanic community.





This year, we are launching the Hispanic Promise Awards, celebrating role model companies who have stepped up for Hispanics in extraordinary ways.

Submit the nomination for your company for the inaugural Hispanic Promise Awards.


This form is a request to receive more information about becoming a signatory of the Hispanic Promise. After submitting the form, you will be contacted by a member of our team with additional information and next steps.

If you have questions, please reach out to [email protected]

Before submitting your commitment to The Hispanic Promise...

This form is to submit your intention to sign the Hispanic Promise. Filling the registration below does not automatically turn your company into a signatory. After registering you will be contacted by a member of our team to follow up on the next steps for the activation. If you have any questions please reach out to [email protected].



I/We the people of [COMPANY] promise to create inclusive environments within the workplace and to take positive intentional actions to prepare, hire, promote, retain, and celebrate Hispanics as employees, suppliers, consumers, and community.

I/We the people of [COMPANY] aim to create or strengthen employee engagement, mentorship programs, employee or business resource groups, talent development for advancement, executive sponsorship programs, and an inclusive company where employees feel they belong, are valued, and have a voice.

I/We the people of [COMPANY] acknowledge the priorities selected by Hispanic Leaders under the Vision 2020, which include access to education, financial empowerment and improving the image of Hispanics.

As a result, and with a sense of urgency to address the current status, I//We the people of [COMPANY] aim to increase the number of Hispanic employees in my company to better reflect the US population, increase Hispanic representation in all levels and all functions of my company, increase contracts to Hispanic owned and operated diverse suppliers, and improve Hispanic representation in the lead team of our majority (non-diverse) suppliers, and assess the sentiment of Hispanics in my company.

Register below to receive more information on signing the Hispanic Promise.

    Subscribe to our Newsletter!

    By registering you adhere to our Privacy Policy and Terms of Use