A COMPARATIVE ANALYSIS FROM 2018

The first Hispanic Sentiment Study was conducted by We Are All Human in 2018. Five years later, We Are All Human and Nielsen conducted the study again to understand trends or changes since the original study. This five-year comparative analysis provides a timeframe that allows us to understand how the Hispanic community has changed over time and to identify the challenges and opportunities they face.

Key Insight:

HISPANICS ARE DRIVING AMERICA’S GROWTH.

THEY ARE MORE RESILIENT, PROUD, AND UNITED,

BUT FEEL DISREGARDED BY BIG BRANDS AND MEDIA